Section 9.17    PENALTY.  Any person found guilty of violating any of the provisions of this Chapter shall be subject to a forfeiture of not less than Ten ($10.00) Dollars nor more than Two Thousand ($2,000.00) Dollars together with the costs of the action, and in default of payment thereof shall be subject to imprisonment in the County Jail or House of Correction of Milwaukee County until said forfeiture and costs together with any subsequent costs, are paid, but in any event not to exceed ninety (90) days.  Each day that the violation is permitted or continues to exist shall constitute a separate offense.